The basic rule of thumb we use in our language policy is that if TV censors would bleep a word or phrase, then we avoid using the word or phrase on the site. I don't think a censor would bleep "JackinWorld" if someone said it on TV. It's abstract; it doesn't specifically mean anything. You could say "I was jacking up my car yesterday" on TV without getting bleeped, or even "I like jacking!" You could not, however, add the word "off" – that would give the phrase a definitive meaning (which some consider obscene), and therefore it would get bleeped.
We don't have this policy to be uptight – if we were uptight we wouldn't host the site in the first place. We do it: (1) to maintain a mature, responsible language tone throughout the site, which we consider important, and (2) to keep it from degenerating into a source of titillation and mild smut. A lot of teens visit JackinWorld, and we want parents who visit to feel it's safe for their kids to be here. If they dialed up JackinWorld and were greeted by a bunch of four-letter words, their opinion of the site would be immediately tarnished.
Why don't we call it something like MasturbationWorld, then? Because we like the name – the site has always been called that (well, it was originally "Jackin"), it's a little edgy, and it's memorable. So JackinWorld we are, and JackinWorld we shall remain.
Do you find yourself masturbating more often during some seasons than others? Why?
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